The effect of Bewitched on pop-culture sensibilities can't be overstated; when it premiered in September, 1964, it quickly became ABC's biggest hit series to date. I'd be remiss, in discussing the series, if I didn't start by singling out writer-producer Danny Arnold, who (Sol Saks' onscreen credit to the contrary) pretty much created Bewitched and masterminded its first season. Arnold viewed Bewitched as a romantic comedy (its antecedents were clearly the screwballs of the '30s) about a man and a woman from different backgrounds: a "mixed marriage," as it were. He was Darrin Stephens, an up-and-coming advertising executive; she was Samantha -- and she was a witch. Fantasy sitcoms ruled the airwaves in the '60s, but Bewitched, as originally conceived, was no Mister Ed or The Flying Nun-type kiddie show. The witchcraft was used sparingly; mostly it allowed Arnold to imbue a familiar premise (the trials of a young married couple) with fresh details.